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When temptation arises, try whichever method suits you best

86 Interviewers elicited sets of descriptive terms (constructs) and created lists of opposite terms (binary grids) to describe the smoke character (figure 3) (as well as other attributes) associated with each pack, 70,86 and BAT hoped that this initial study would demonstrate how the repertory grid technique could quantify consumers subjective perceptions of cigarette characteristics