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In 2024, nearly half of US teenagers aged 1317 reported being online almost constantly, with TikTok being one of the most popular platforms.4 5 Despite TikToks community guidelines restricting access to alcohol, tobacco and drug content for users under 18 years,6 minors can still access content promoting nicotine products.7 With algorithmic features and retention techniques, for example, the For You page and infinite scrolling, platforms like TikTok offer powerful marketing tools for targeting specific audiences.8 Further, the international nature of social media enables content uploaded in countries with looser advertising regulations to reach young users in countries with stricter advertising laws, thereby undermining national regulations.911 This regulatory gap arises from TikToks failure to adequately self-enforce and conflicting cross-border advertising regulations

[431] Peter Grier and Daniel B

This can also help with a relapse prevention plan if you use these methods

"Although vaping-related illnesses are a public health concern, cigarettes continue to kill nearly 480,000 Americans each year, and several reviews support the conclusion that e-cigarettes contain fewer toxicants and are safer for non-pregnant adults," said Erik Nesson, an economics professor in the Miller College of Business at Ball State, and a member of the research team