Reynolds, owned by Reynolds American Inc., and Lorillard Tobacco, owned by Lorillard Inc., in the lawsuit are Commonwealth Brands Inc., Liggett Group LLC and Santa Fe Natural Tobacco Company Inc
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Lucky Brand Cigarettes capitalized on recent fashions for skinny women by telling women to Reach for a Lucky instead of a sweet: Marlboro, in stark contrast to the Marlboro Man ads were familiar with today, started the Mild as May campaign to encourage women to take up smoking cigarettes that were appropriately mild and easier to smoke: Chesterfield, in a 1930s ad, argued that women started to smokejust about the time they began to vote: A later ad for Phillip Morris tells women to Believe in yourself! Cigarette makers also worked to teach women how to smoke properly
In 1984, the journal Clinical Pharmacology & Therapeutics did this by sampling the blood and urine of 22 smokers