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and that the complainants failed to demonstrate that proposed alternative measures would be less-trade-restrictive or would make an equivalent contribution to Australias legitimate public health objectives.[2] The Plain Packaging Measures, established in Australia in 2011, [3] directed that brand images, display logos and promotional text be removed from cigarette packages - doing away with the use of attractive colors, eye-catching designs, and engaging characters on tobacco packages that public health experts argued made smoking more appealing, and attracted new customers, especially teens

nAChRs are a family of ligand gate ion channels that function as the key regulators of nicotinic and cholinergic signaling in cells (75)

These laws aim to reduce brand appeal while increasing the visibility and impact of health warnings

It always has been