The overall study examined the influence of tobacco package shape and size and product configuration on consumer perceptions of appeal and health risks for cigarettes and smokeless tobacco products (Bansal-Travers et al., unpublished)
Notably, both studies show that menthol continues to dominate the flavor marketplace in low- and middle-income countries
Also, comprehensive tobacco control measures, such outlawing tobacco advertising, displaying graphic health warnings, and offering smoking cessation programmes, help lower the prevalence of tobacco use and discourage potential new users, which directly affect the cigarette market
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