Virginia Brights, according to the firm, were "unexceptionably fine" and "unusually mild" cigarettes from the state's "Bright Districts" that offered "great comfort and satisfaction to those who inhale the smoke of their cigarettes." To peddle that satisfaction to their predominantly male smokers, Allen & Ginter chose not to include cards featuring hand-painted portraits of star baseball players from the era in their cigarette packs, an increasingly common practice
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A rare Type 1 card without the Virginia Brights Cigarettes logo.The Metropolitan Museum of Art/Allen & Ginter 11 of 25 Center Field, Type 2.The Metropolitan Museum of Art/Allen & Ginter 12 of 25 Pitcher, Type 2.The Metropolitan Museum of Art/Allen & Ginter 13 of 25 Type 1, Card 2.The Metropolitan Museum of Art/Allen & Ginter 14 of 25 Type 1, Card 1
Meanwhile, the jingle in the background assures us that Virginia Slims women have "Come a long, long way!" That pitch took advantage of then-current events by linking smoking to women's liberation and feminism