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However, its crucial to note that even though ultra light cigarettes may have reduced tar and nicotine levels compared to regular cigarettes, they are still harmful to health

Tadeu Marroco, CEO of British American Tobacco, highlighted the significance of this expanded portfolio, stating, We currently have the largest portfolio of e-cigarette market authorizations available in the U.S., which will help us offer more potential reduced-risk product options to adult smokers. This development marks a crucial step in the e-cigarette industrys evolution

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Markets like the UK and South Korea show adaptation strategies, with a shift toward non-disposable products and the introduction of innovative technologies like synthetic nicotine vapes