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These cigarettes are marketed to consumers as a celebration of smoking without the head-rush: Between the tobacco-like taste and smell of the Beyond Tobacco base material, the sight of smoke, the crackling sound of TAAT burning, and the physical sensations of inhaling and exhaling as well as flicking ashes, no detail has been overlooked in creating a satisfying experience for smokers. Just as the hemp has been modified to maintain and reinforce the distinctive tobacco smoking experience, the marketing is designed to maintain and reinforce the iconoclastic imagery of cigarette smoking

New York: Rodale

Its a book that helps you discover who you are, which is something else

"You were so busy." Berry, of the defense team, said the publicity was intense but he said the lawyers hardly had time to think about it