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But for other young people, vaping is probably recruiting them to take up nicotine use when they wouldnt have otherwise smoked. In outlining its plan to ban disposable vapes, the government, in addition to arguing it could prevent young people from picking up nicotine habits, made an environmental case, citing estimates that 5 million single-use vapes are littered or tossed out every week in the U.K

Positioning as the Aspirational Premium Product A key element of the brand's strategy was its careful positioning as an aspirational, yet accessible, luxury item

The contamination doesn't die, and it won't leave their flesh once it's been taken up

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