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Or, they were more likely to relapse to using cigarettes

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1987), the decrease in ignition propensity observed with reduced cigarette circumference was thought to be due to a lower mass burn rate of tobacco, leading to a lower total heat transfer from the cigarette to the fabric substrate, and the decrease in ignition propensity with reduced paper permeability was thought to be due to decreased oxygen diffusion through the paper to sustain smouldering

When the show first aired on television, the program opened up with the following Lucky Strike jingle composed by Raymond Scott: At the same time, Lucky Strike began rolling out print advertisements in popular magazines bearing the Be happy, go Lucky, Be happy, go Lucky Strike, Be happy, go Lucky, Go Luck-y Strike to-DAY