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The tobacco industry then hired the consulting firm of Economic Research Associates (ERA), which produced a report claiming Proposition 5 would cost taxpayers $19.7 million to post No Smoking signs in state buildings.11 ERA produced a second report stating that enforcement would cost another $23 million, bringing the total alleged cost to $43 million, twice the amount that the tobacco industry needed to push voters toward a no vote.12 To obtain the $19.7 million cost estimate, ERA assumed that No Smoking signs would cost $27.50 each, even though hardware stores were selling them for less than $1.00

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What a drag: The dangers of a daily cigarette Research we're watching Smoking just one cigarette a day appears to raise the risk of heart disease and stroke by between 48% and 74%, according to a study in the Jan

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