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Earlier, the Win with XV campaign energised fans throughout South Africa with the chance to drive home a brand-new VW Golf a celebration of the XVs impact on the local community

It means that a pack of 20 will cost you US$0.40 per cigarette

RELATED: Early adult deaths rising in US: COVID-19, drug overdoses major causes States with the most adult smokers By the numbers: The states with the most smokers are: West Virginia 20.4% Kentucky 17.4% Tennessee 17% Oklahoma 15.8% Louisiana 15.7% States with the least adult smokers By the numbers: The states with the least smokers: Utah 6% Connecticut 8.4% California 8.5% Hawaii 9% Washington 9% Smoking "report card" Dig deeper: The 2025 "State of Tobacco Control" report grades states and the District of Columbia in five areas that have been proven to prevent and reduce tobacco use and save lives, including smoking in the workplace, sale of flavored tobacco, funding for tobacco prevention programs, level of state tobacco taxes and coverage and access to services to quit tobacco

Digital platforms are also being utilized to engage consumers and place brands, which is changing the competitive landscape of this offline industry