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Subtle tobacco flavor , free of strong additives or aromatic layers, focusing on simplicity and purity

It is not always even necessary for words to be understood to convey meaning and value for the product based upon stereotypes of the country/countries with which it is associated (Kuppens 2010

Mouth-to-lung vape kits are used by drawing vapour into the mouth first before inhaling it into the lungs, mimicking the sensation of smoking a traditional cigarette

According to the company, it produces more than 100 varieties of cigarettes, including brands owned by major international companies such as British American Tobacco, Japan Tobacco International and Imperial Tobacco Group