(0:38) 1947 radio advertisement for Chesterfield cigarettes (0:44) 1947 radio advertisement for Camel cigarettes features the campaign slogan, Experience is the best teacher. (1:12) Audio clip of radio program, This is Your Life (1948-1952), sponsored by Philip Morris cigarettes (2:01) Audio clip of a 1950 radio spot for Philip Morris cigarettes (3:35) 1954 radio advertisement for Winston cigarettes features the jingle, Winston tastes good like a cigarette should. (0:41) 1965 radio advertisement for Salem cigarettes (1:02) Television Commercials By the 1950s, TVs were in every home, and tobacco companies were major sponsors of popular programs on every national network
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Methods In this experiment ( n = 305), we test whether a harm reduction (reduced toxicant intake, complete switch) message will influence the health risk attitudes, injunctive norms and perceived behavioral control of people who smoke, compared to those who do not view a message and whether including a smoking cue within the message influences their response