'It's really refreshing when you see someone who works hard and has earned [recognition], and not be a total f***ing a**hole while doing it
The text incorporates amendments and rules updated up to 2026, ensuring full conformity with the current statutory framework
And the reason for this is that BAT is historically strongest in Europe in the value for money and the low segments of combustibles, which make the size of the prize for BAT particularly high to convert combustibles consumers to smokeless offers. Looking at the entire world, in three years BAT has turned the new category business from unprofitable to break-even: And now, as Soraya Benchikh, CFO, points out, the new categories business is profitable: And by H1 2024, new category contribution had already reached 8%, as we announced in our first half results. Unsurprisingly, she can say: The transformation is working. Because: New Categories are more than offsetting the decline in combustibles and they are further driving superior profit growth
tristan@finalboytristanguess I gotta accept the pain need a cigarette to make me feel better6:51 PM Feb 26, 20266.8KViews117991