When it comes to the evidence that the policy has been ineffective, the report JTI commissioned from Europe Economics ignores the fact that it was always known that plain standardised packaging would have the biggest impact on discouraging young people from taking up smoking rather than in helping addicted adult smokers quit
This quality consistency across strength tiers distinguishes this variant from competitors who treat light cigarettes as cost-reduction opportunities
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They wrote me to play the tough guy, and when we did the screen testwell, it wasnt even acceptable to the projectionist
